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Co-Creation - New Product Development - Survey Results

by Roy Bernheim May 17, 2019 2 min read

Co-Creation - New Product Development - Survey Results

True to our belief in co-creation, we opened the floor to YOU, the Tribe, to decide what direction T-Bô’s new products should take.

We were humbled by how many of you took the time to respond (over 60% of you participated!!) and by the encouraging, and SUPER CREATIVE, feedback you shared with us. As co-creators, You more than lived up to that very important role in the future success of T-Bô!

And because your answers were AMAZING, we can’t help but share them with you!

Here are some of the highlights of your replies…..

WHAT PRODUCTS MADE FROM BAMBOO-BIRCH FABRIC DO YOU WANT??

Winners: Briefs and Boxer Briefs

Up & coming: T-Shirts!!

T-B-Bodywear-CoCreation-New-Product-Development

 

WHEN DO YOU WEAR YOUR T-Bô'S?

T-Bô seems to be your all-round favorite!

Anytime for any activity! 

T-B-Bodywear-CoCreation-New-Product-Development

"Best Answers":

- Lounging around the house

- When I want to feel sexy even if noone will see them

- Husband wears them every day

- For relaxation

DO YOU ENGAGE IN SPORTS AND REGULAR PHYSICAL EXERCISE?

You are an active bunch!!

83% of the Tribe are doing sport regularly.

T-B-Bodywear-CoCreation-New-Product-Development

WHAT KIND OF SPORTS DO YOU ENGAGE IN ON A REGULAR BASIS?

Very diverse activities going on!! Over 40 sports!

Biggest categories are fitness, gym, yoga as well as ground sports like hiking and running

T-B-Bodywear-CoCreation-New-Product-Development

WHERE ARE YOU FROM?

You are from over 60 countries

USA, Mexico, France Polynesia, Australia, Zimbabwe, Switzerland, Finland, New Zealand, Singapore, Brazil, Germany, Japan.... you get the picture;)

T-B-Bodywear-CoCreation-New-Product-Development

Now that we’ve all digested this mind-blowing information, it’s time to think about “SO WHAT’S NEXT??”

You, The Tribe, have decided: you want to venture into a completely new product category: *T-SHIRTS*

So let's all get into more detail about what kind of t-shirt we want... let's co-create the first T-Bô t-shirt line.

Fill out this survey, have your say and inspire the Tribe!

 

Bellow the complete infographic.

T-Bô-Bodywear-Co-Creation-New-Product-Development-Infographic

Roy Bernheim
Roy Bernheim


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Co-Creation - New Product Development - Survey Results 2
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Tribe, the T-shirt survey has closed and the final results are in.

Staying true to our belief in co-creation we opened the floor to you to decide what direction T-Bô’s new products should take.

In summary, the results from the first survey (view full results here), told us that the tribe is an active bunch who want moreT-Shirts!

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Size chart

Our Size chart is based on Italian underwear sizes which is smaller than the standard American sizes. 

We strongly Recommend to take one size larger.

S M L XL
Waist (inch) 26-28 28-31 31-33 33-36
Waist (cm) 68-72 72-78 78-84 84-90

How to measure my natural waist?

To measure your natural waist, measure at your belly button. If your waist is larger than your hips use the narrowest part of your torso to measure your waist.

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