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The History of underwear

by Allan Perrottet March 01, 2019 2 min read

The History of Underwear

Ever wondered who thought up the boxer brief and brief? For todays story I thought it would be interesting to talk about the history of Mens Underwear.

Lets go back, back about 7000 years to the prehistoric era.
Back then in the prehistoric world men were fond of the loincloths. So much so that some Ancient Egyptian Pharaohs were even buried in their precious undergarments along with spares.

Next up in the evolution of the undergarment, we have the braie and codpieces. Now the braie was more of a loose fitting trouser type garment which was tied around the waist. can you imagine the hassle it must have been just to relief oneself. This is were codpieces come into play. A codpiece was fitted to a braie in front which allowed men to go about their business without having to removed the entire braie. This piece was either buttoned or tied closed in front.

The 1920''s brought the birth of the "boxer shorts". Surprisingly the design was not meant for fashion purposes but rather a more practical reason. The elastic band was designed by Everlast founder, Jacob Golomb for boxers to replace the leather belted trunks. Boxer shorts did not hit the market with a big bang initially, its popularity only increased a few years after the initial design was launched

The History of underwear

Interesting stuff hey, but now what about those famous "tightie whities". They also came about in the 1930's and was inspired by actually inspired by mens bikini styled bathing suits...can you believe. Authur Kneiblers was looking for way to increase sales for the company he worked for, hard times during the recession. He had received a post card from a friend in France with an image of a man in a bikini inspired bathing suit. And that is when it struck Authur to manufacture the Y front brief, combining the looks of the bikini and the support of a jock strap.

Considered to be a high risk at the time, but ultimately ended being a great success since it first hot the sales floor. the nly challenge was the boxer short at this point
The 70's and 80's saw the tranformation of underwear from basic apparel in mundane one colour palettes, to a more fashionable item with designs. Underwear took a form and shape of being tighter and sexier with bold and flashier prints. Mutating from aa purely functional garment to a lifestyle and fashion statement.
Long story short, until the designer of the brief, mens underwear has been different variations through the generations of the long john.

Allan Perrottet
Allan Perrottet

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Size chart

Our Size chart is based on Italian underwear sizes which is smaller than the standard American sizes. 

We strongly Recommend to take one size larger.

Waist (inch) 26-28 28-31 31-33 33-36
Waist (cm) 68-72 72-78 78-84 84-90

How to measure my natural waist?

To measure your natural waist, measure at your belly button. If your waist is larger than your hips use the narrowest part of your torso to measure your waist.

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